About

I am Marçal Morell, a digital designer in Gothenburg. I trained as an artist, moved here in 2013, and in 2014 I started working for myself. Since then I have built websites, shops, booking systems, brands and one chess app, mostly for small companies, associations and people running something of their own.

Marçal Morell

Based in
Göteborg
Own studio since
2014
Experience
12 years (2014-2026)
Languages
Catalan, Swedish, English, Spanish

How I work

A fine arts degree is years of being handed nothing and asked to finish something anyway. You choose the idea, you find the method, you make it, and then you stand next to it while people say what they think. That is also what a one-person studio is, which is why the training has been more useful than it sounds.

Two daughters, so the working day has firm edges and I have got much better at finishing things. I play chess, which is where Bito chess came from. I teach kroki, which keeps my hand honest. I draw, I cook properly, and I take photographs that are not for anybody. None of it goes on an invoice, but it is where the eye comes from, and the eye is what you are actually hiring.

I am a designer who writes code rather than the other way round, but the work has stopped being brochures. Recent projects include a members area with subscriptions and room booking, a referral system for a dental clinic that had to hold patient data properly, trilingual sites, and a chess trainer of my own that runs on the phone.

I would rather have a few clients for a long time than many for a week. Several of the sites in the portfolio are ones I still look after, and where I can I teach the client to run their own site, because paying a designer to change an opening time is a bad arrangement for everyone.

A few dates

  1. A crayon drawing of a family, made as a child

    1987

    Born on Christmas Eve

    Born in Catalonia. As a child there was always paper around, and since then I have never stopped drawing.

  2. A pencil study of a cathedral lantern tower and its arcade

    2012

    Fine arts, University of Barcelona

    Esthetics, art history and art pedagogy, and the whole time not stopping drawing, painting and taking pictures.

  3. Me standing on a frozen lake outside Gothenburg, in a parka

    2013

    Moved to Sweden

    A new country, a new language and a rewarding challenge.

  4. 2014

    Started my own studio

    I wanted to work on my own projects and help other people with theirs, and this was the way I found to do both.

  5. 2021

    Gala

    My first daughter. I became a father.

  6. 2024

    Iris

    My second daughter. Work got more organised very quickly.

  7. A chess pawn carved with my own face on it, thinking

    2026

    Bito chess

    A chess trainer app I built on my own.

  8. Now

    Still going, and the work keeps getting better

    Every year the projects are a bit bigger and a bit better than the last one. The one I am proudest of is usually the most recent.

People I learn from

What I work with

Design
Figma, Illustrator, Photoshop, InDesign
Build
WordPress, WooCommerce, Astro, Sanity, HTML, CSS, PHP, TypeScript
Before any of it
Pencil, paper, ink, a camera
Alongside
AI, as a tool. The design decisions stay mine.

See the work

Got something in mind?