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Brand & graphic design
Logos and identities that work on the web and on paper.
- Logos
- Identity
You have an idea and it needs a form people can see. That is the job.
A brand is more than a logo: it is what makes you recognisable across everything you put your name on. I help you build one your clients engage with, and make sure it holds together on a screen and on paper.
What I help you with
Logo design
Your logo is the face of your company. I design one that says what you stand for, and that you are still happy with in five years.
Brand & identity
A brand is more than a logo. Colour, type, and the rules that keep it recognisable wherever it turns up.
Print & digital design
Anything on paper or on a screen can be designed. Tell me what and where, and I will come up with something good.
Social media content
The imagery you need to publish well, and a plan for what to put out.
How it runs
- 01Meeting & briefI start by listening. Tell me about the project, what you stand for and who you are talking to, and we write a brief and a budget from it.
- 02Discovery & researchThe most important part, and a collaborative one: it is what finds the right direction instead of a nice-looking wrong one.
- 03Ideation & designWhere the magic happens. I work up the routes the brief points at, and you see the idea start to take form.
- 04Presentation & refinementI present the routes and we talk them through. You choose a direction and we refine it until it is right, before anything is approved.
- 05DeliveryFinal files, in every format you will need, and a guide to which is which.
Every project includes
- Routes to choose between, not one take-it-or-leave-it.
- Vector originals, plus versions sized for screen and for print.
- A short guide to using it, so it still looks right a year later.
Questions clients ask
How long does a logo take?
Two to four weeks as a rule. Most of that is thinking; the drawing is the quick part.
What files do I get?
Everything you need to use it: vector originals, versions for screen and print, and a short note on which to use where.
What if I do not like the first idea?
You will see routes rather than one answer, and refining the one you pick is a stage of the process, not an extra.
Do I own the logo?
Yes. The work is yours once it is paid for, originals included, with no licence to renew.
How much does a logo cost?
I quote after a first conversation. It depends on how much of the identity you need, not on how many drawings it takes to get there.
How a quote happens
Every project is quoted individually.
- 01We talk, on a call or in a meeting, and you tell me about the project.
- 02I write it up: what I’d build, in what order, and what each part costs.
- 03A fixed price per phase, so you know what the next step costs before it starts.